Editorial checklist (what you’ll get)

Competitor trend scan and why agents are hot now.
Audience & intent fit for founders and e‑commerce teams.
Content gap filled: AI for Marketing & SEO.
SEO research: keywords, SERP gaps, on‑page structure.
Step‑by‑step 7‑day build using AgentKit + MCP + A2A.
Governance, KPIs, and a 30‑day optimization loop.

Build an Always‑On SEO Agent in 7 Days: AgentKit + MCP + A2A Playbook

AI agents moved from hype to production in 2025: OpenAI shipped AgentKit for building and deploying agents, Salesforce rolled out Agentforce 360 for enterprise use, and Amazon introduced Nova Act for reliable browser actions. Microsoft added MCP support to Windows, while the MCP team pushed toward a GA registry—making agent connections to tools simpler and safer. citeturn5search1turn0search3turn0search2turn1news15turn4view0

This guide shows founders, marketers, and e‑commerce operators how to launch a measurable SEO agent in just seven days—automating research, briefs, on‑page checks, and WordPress publishing with human approval gates.

What this solves (and for whom)

Founders/marketing leads: Turn chaotic keyword research into a weekly, evidence‑based backlog.
E‑commerce teams: Publish more product/category content with consistent briefs and internal linking.
Ops & analytics: Standardize evals, alerts, and rollbacks when agents drift.

The stack

OpenAI AgentKit for designing workflows, embedding chat UIs, and running evals. citeturn5search1
MCP (Model Context Protocol) to connect the agent to Search Console, GA4/BigQuery, CMS, and knowledge bases via MCP servers/registry. citeturn4view0
A2A handoffs to coordinate a “Research Agent” → “Brief Agent” → “Publish Agent” without bespoke glue. citeturn1search1
Optional: Browser‑use agent for competitive diffing (Nova Act/AgentKit computer‑use). citeturn0search2turn5search5

7‑Day rollout

Day 1 — Define KPIs, guardrails, and roles
Pick KPIs you can measure weekly: new top‑20 keywords, briefs published, organic sessions to targeted pages, CTR lift. Add guardrails: max pages/day, mandatory human approval for titles, change logs, and rollback switch (see our 2025 Agent Governance Checklist).
Day 2 — Wire data via MCP
Connect Google Search Console and GA4/BigQuery through MCP servers (or REST connectors) so the agent can pull impressions, CTR, and conversions. Prefer read‑only scopes at first; enable writes for CMS only after approvals. MCP’s registry/roadmap accelerates discovery and identity of servers. citeturn4view0
Day 3 — Research Agent
In AgentKit, create a Research Agent with tools for SERP scrape, GSC query, and competitor diff. Output: a CSV/JSON of opportunities with intent, difficulty proxy, and internal match (existing page or net‑new). Save traces and evals so you can compare runs over time. citeturn5search1
Day 4 — Brief Agent
Add a Brief Agent that turns the short‑list into structured briefs: H1/H2s, FAQs, entities, internal link targets, and compliance notes. Require a human sign‑off before a draft moves forward (learn how to enforce approvals and audit trails in our Agent Observability Blueprint).
Day 5 — Drafting & on‑page checks
Use the Brief Agent to produce a first draft and run on‑page checks (title length, headings, links, schema suggestions). For competitive pages that require web navigation, route to a browser‑capable agent (e.g., Nova Act or computer‑use in AgentKit) behind explicit guardrails for allowed domains/actions. citeturn0search2turn5search5
Day 6 — Publish Agent (WordPress)
Create a Publish Agent that converts briefs/drafts to HTML, validates internal links, attaches tags, and posts to WordPress in “pending review.” After approval, it schedules publication and pings Search Console. Keep a per‑post audit log with source data and model/version used (see Agent System of Record guide).
Day 7 — Dashboard, alerts, iteration
Ship a Looker/Metabase view that tracks briefs created, posts published, sessions, and rankings vs. the backlog. Add weekly evals that grade draft quality and detect regressions; tie to a 30‑60‑90 plan (see our ROI Playbook).

Architecture at a glance

Identity & handoffs: Use A2A AgentCards to declare capabilities/ownership for each agent and enable safe, typed handoffs (research → brief → publish). citeturn1search1
Tooling: Prefer MCP servers for Search Console/GA4/WordPress so access is auditable and reversible. citeturn4view0
Browser actions: When you must navigate competitor pages, route through a dedicated browser agent with narrow permissions and timeouts (e.g., Nova Act). citeturn0search2

Safety, compliance, and change control

Production agents need strong guardrails. Follow a minimal set:

Approvals: No title/meta change or publish without human approval; all changes are logged (see governance checklist).
Observability: Trace every step and store evals; alert on anomaly spikes (see observability blueprint).
Standards: Use MCP where possible and keep agents discoverable/typed via A2A cards. citeturn4view0turn1search1
Browser risk: Treat browser‑use as high‑risk; constrain to allow‑lists and session caps. citeturn0search2

Why now? (Market signals)

OpenAI’s AgentKit provides end‑to‑end building blocks, including evals and ChatKit embeds. citeturn5search1
Salesforce’s Agentforce 360 pushes enterprise‑grade agent deployment. citeturn0search3
Amazon’s Nova Act emphasizes reliable, scoped browser actions. citeturn0search2
Microsoft’s Windows support for MCP and the MCP roadmap/registry reduce integration friction. citeturn1news15turn4view0

KPIs to track from week 1

Throughput: briefs/week, drafts/week, approved/published posts.
Quality: eval scores on structure/entity coverage; human editorial pass rate.
Impact: new top‑20 rankings, CTR lift on updated pages, organic sessions to targeted URLs.
Ops: incidents/rollbacks, mean time to approve, cost per published post.

FAQ

Do I need AP2 for SEO? Not for publishing. AP2 matters when agents transact (e.g., buying datasets, subscriptions, or running paid campaigns with spend mandates). If you later extend your agent to transact, AP2’s mandate model provides auditability and authorization. citeturn3view0

Can I run this with Salesforce data? Yes—pair AgentKit/MCP with Agentforce data and keep strict scopes. citeturn0search3

Next steps

Clone your SEO agent workspace in AgentKit; import MCP servers for GSC/GA4/WordPress.
Launch a 2‑week pilot on one category or collection.
Adopt the governance checklist and add observability before scaling across your catalog.

Want this done for you? Book a working session and we’ll help you stand up a compliant, measurable SEO agent in a week—complete with evals, dashboards, and guardrails. Or subscribe to get our weekly agent playbooks.

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