Build a ChatGPT Shopping App with Assistant Checkout: Your 60‑Minute Tutorial for Shopify/Etsy

Chat assistants now convert, not just converse. With the new ChatGPT app directory and Assistant Checkout, you can turn conversations into carts—on mobile and web—without sending shoppers to a separate page. This quickstart shows founders and store operators how to ship a revenue‑ready “shop & checkout” experience in about an hour.

Quick game plan (what you’ll do)

Connect store data (products, price, inventory) to your app.
Add a Product Search action that returns shoppable results.
Add a Cart & Checkout action powered by Assistant Checkout.
Harden trust: disclosures, refunds, logs, and allow/deny lists.
Track conversions with UTM + events; A/B test copy and offers.
List and rank in the ChatGPT app directory.

Related playbooks you may want open in another tab:

What we’re building

A simple ChatGPT app that understands a shopper’s intent (e.g., “gift for a 9‑year‑old who likes dinos under $30”), returns 3–5 in‑stock products with thumbnails, and offers a one‑tap Add to cart → Checkout flow with transparent totals and shipping ETA—without leaving the conversation.

Prerequisites (15 minutes)

Shopify or Etsy access with API credentials and at least 10 products with clean titles, images, prices, and inventory.
Hosted product images (HTTPS). Make sure each has alt text; it improves ranking and accessibility.
Serverless endpoint you control (e.g., Cloudflare Workers, Vercel, AWS Lambda) to proxy your store APIs.
Security basics: rotate keys, set IP allow‑lists, and log every purchase attempt for audit.

Step 1 — Define your catalog schema (5 minutes)

Standardize what your assistant will see. Keep it tight to avoid hallucinations and speed up responses.

{
  "id": "sku_12345",
  "title": "Kids Dino T‑Shirt",
  "description": "100% cotton. Sizes 6–12.",
  "price": 19.99,
  "currency": "USD",
  "image": "https://cdn.yourstore.com/dino.jpg",
  "in_stock": true,
  "shipping_eta_days": 3,
  "tags": ["kids", "tshirt", "dinosaur"],
  "url": "https://yourstore.com/products/dino-tee"
}

Step 2 — Create a Product Search action (10 minutes)

Your action receives a natural‑language query and returns 3–5 normalized items. Filter by stock and price ceiling when provided.

// POST /actions/product-search
{
  "query": "gift for 9-year-old who likes dinos under $30",
  "limit": 5
}

// Response
{
  "items": [ {"id":"sku_12345","title":"Kids Dino T‑Shirt","price":19.99,"image":"https://...","in_stock":true}, ... ]
}

For Shopify, you can back this by Storefront Search + a lightweight synonym map. For Etsy, use the Listings + Inventory endpoints. Always return only what you would show a human (no hidden fields).

Step 3 — Add Cart & Checkout with Assistant Checkout (15 minutes)

The checkout action receives item IDs, quantities, shipping address (or postal code to estimate), and contact email. It should respond with a clean summary the assistant can read back verbatim before confirming payment.

// POST /actions/create-checkout
{
  "items": [ {"id":"sku_12345","qty":1} ],
  "email": "jordan@example.com",
  "address": {"country":"US","zip":"94110"}
}

// Response to render in chat
{
  "summary": {
    "line_items": [
      {"title":"Kids Dino T‑Shirt","qty":1,"unit":"$19.99","subtotal":"$19.99"}
    ],
    "shipping":"$4.50",
    "tax":"$2.11",
    "total":"$26.60",
    "eta_days": 3
  },
  "confirm_token": "tok_9p2...",
  "support_url": "https://yourstore.com/support/orders/9p2"
}

On user confirmation, call your payment handler with confirm_token, then return an order ID + receipt URL. Always expose a refund/cancel path and a human‑help link in the final message.

Step 4 — UX that converts (5 minutes)

Constrain choices: show 3 items max by default to reduce decision fatigue.
Always include image, price, and availability. If OOS, offer the next best alternative.
Trust copy: “Secure checkout. No hidden fees. Free returns within 30 days.”
One more nudge: include a small, honest perk (e.g., “Free gift wrap today”).

Step 5 — Safety, policy, and audit (8 minutes)

Disclosures: clearly state the assistant is making a purchase on the user’s behalf and which store processes the payment.
Hard limits: deny purchases over a threshold (e.g., $300) or for restricted categories; require human handoff.
PII minimization: collect only what you need for shipping and receipt.
Logs: store action inputs/outputs and payment intents with hashed identifiers for dispute resolution.
Extension hygiene: ship a browser policy for your team and audit third‑party tools. See our browser & prompt security plan.
Platform rules: if your iOS app touches third‑party AI or backends, follow Apple’s disclosure/permission rules. See our 7‑day iOS compliance plan.

Step 6 — Analytics and A/B tests (7 minutes)

UTMs: append utm_source=chatgpt&utm_medium=assistant&utm_campaign=gift-guide to product URLs in responses.
Events: log view_item, add_to_cart, begin_checkout, purchase to your analytics tool.
Copy tests: test 3 variants of the first message and of the price/ETA block.
Offer tests: A/B free shipping vs. 10% off; measure margin impact, not just conversion rate.

Step 7 — List and rank in the app directory (10 minutes)

When you submit, optimize like you would for an app store listing:

Title: “Gift Finder & One‑Tap Checkout for [Brand]”.
Keywords in first 150 chars: use your primary use case (gifts, bundles, custom sizing, etc.).
Icon: simple brand mark with a clear shopping cue (cart or tag).
Screens: show a real chat that ends in a successful purchase with total and ETA.
Privacy notes: explicitly state data retention and how to request deletion.

Troubleshooting checklist

Assistant loops: add a max_actions counter; if exceeded, apologize, summarize, and offer a human.
Out‑of‑stock: always send an alternative with the same price band and style.
Payment failures: return a single retry link and a support URL; never retry silently.
Shipping to PO boxes: detect early and present compatible methods only.

Example end‑to‑end flow (what the shopper sees)

“Looking for a gift for a 9‑year‑old who loves dinosaurs, under $30.”
Assistant returns 3 items with thumbnails, price, and badges: bestseller, ships in 2–3 days.
Shopper taps “Add to cart → Checkout.”
Assistant reads back totals and ETA, then confirms purchase. A receipt + support link is delivered in the same thread.

Scale it next week

Bundles: create 2–3 curated bundles and expose them as a single SKU to cut time to purchase.
Post‑purchase care: wire an Order Status action and hand off to human if delayed > 3 days.
Content + commerce: connect your blog or UGC to answer “which size?” or “how to care?” right in chat.
Governance: if you operate in multiple states, centralize policies and disclosures so your assistant doesn’t drift. For context, see our notes on regulation and preemption in the 7‑day compliance plan.

Why do this now?

Distribution has moved into assistants. The brands that show up with structured catalogs, trustworthy checkout, and clear policies will win the first wave of assistant‑driven commerce—and earn organic placement in assistant results.

Need a faster path?

If you’d rather skip the glue code and ship this in days, our team built reusable flows for catalog sync, product search, and Assistant Checkout. Try HireNinja to launch a storefront assistant, wire analytics, and keep your policies compliant—without adding headcount.

Next read: Capture assistant traffic with structured data and licensing signals.

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