Quick checklist

• Enable Alexa+ Early Access and test flows on Alexa.com.
• Publish assistant‑ready landing pages with clear “Chat to Book” CTAs.
• Connect Square, Yelp, Expedia (and other supported partners) for instant bookings.
• Instrument UTMs/events for alexa_web, alexa_voice, and android_auto.
• Add FAQs, policies, and structured data to answer pre‑purchase questions.
• Ship WhatsApp contingencies before Jan 15 and redirect flows to compliant channels.

What changed today—and why it matters

Amazon is bringing Alexa+ to the web via Alexa.com, so discovery and bookings can start in a browser, not just on Echo devices. Alexa+ integrations announced in late December—Square, Yelp, Expedia, Angi and more—turn assistant conversations into transactions across local and travel scenarios (TechCrunch).

Meanwhile, Google’s Gemini is rolling out to Android Auto, putting AI assistants into commute moments where intent is high (TechCrunch). And on January 15, WhatsApp’s policy change limits general‑purpose AI chatbots—so your funnels need compliant alternatives (TechCrunch).

Your 48‑hour playbook

1) Turn on Alexa+ and map your top 5 intents

Request/confirm Alexa+ Early Access, then test on Alexa.com. Draft five revenue‑critical intents (e.g., “book haircut,” “same‑day AC repair,” “order refill,” “reserve pet‑friendly hotel,” “track order”). For each intent, write: user phrasing, confirmation text, required fields, and a fail‑safe handoff (phone/text/web form).

2) Ship assistant‑ready landing pages

Create one page per intent with a simple structure:

• Headline + proof: What you do and where you serve.
• Primary CTA: “Chat to Book on Alexa” and “Book Online” (partner deep link).
• Policies & FAQs: hours, cancellations, pricing, eligibility, payment.
• Structured data: LocalBusiness/Service + FAQPage; keep NAP consistent with Yelp/Square/Expedia.
• UTMs: add ?utm_source=alexa_web for Alexa.com, alexa_voice for Echo, and android_auto for in‑car tests.

Need examples? See our guide: Alexa+ Local Booking SEO.

3) Connect booking partners (Square, Yelp, Expedia)

Link your accounts where Alexa+ is integrated to enable one‑shot confirmations. Verify service categories, hours, and inventory match your site. Keep brand names consistent to reduce assistant confusion (e.g., “ACME Hair Studio – Downtown”).

1. Square: ensure services, duration, and staff calendars are synced; enable online booking.
2. Yelp: verify Request‑A‑Quote and messaging; add top 5 FAQs and price ranges.
3. Expedia: map refundable vs. non‑refundable SKUs; publish amenity and pet policies.

4) Instrument analytics before traffic shows up

Tag every assistant entry with UTMs and events so you can see what converts:

• utm_source: alexa_web | alexa_voice | android_auto
• utm_medium: assistant
• utm_campaign: q1‑launch or per‑intent (e.g., book_haircut)

Fire events for assistant_view, assistant_click_partner, assistant_booking_confirmed, and assistant_support_deflection. Build the dashboard in parallel—our walkthrough: Assistant Analytics for 2026.

5) Write concise confirmation & policy blocks

Assistants convert when friction is low. Add a short “What happens next” block on each page:

• After you book: you’ll get an email + SMS; reschedule from the link.
• Bring/prepare: ID, pet records, deposit policy, etc.
• Cancellation window/fees: explicit times and amounts.

6) Test the end‑to‑end journey

In Alexa.com, run scripts that mirror real customers:

• “Find a same‑day HVAC tune‑up near me; must be before 6pm; show total price.”
• “Book a pet‑friendly hotel in Austin for Friday–Sunday, under $180/night, free parking.”
• “Schedule balayage with Jenna next Tuesday at 10am; confirm cancellation policy.”

Verify: answers pull from your pages, partner deep links open correctly, and confirmations arrive.

7) Prep for Android Auto + in‑car moments

Gemini is rolling into Android Auto globally, making drive‑time a real channel. Design safer, shorter prompts (10–15 words), e.g., “Book oil change for 4pm at Main Street.” Add a Call Now fallback with click‑to‑call and UTMed tel links. For context on this rollout, see coverage here.

8) Ship WhatsApp contingencies before January 15

If you used WhatsApp for general‑purpose chatbots, redirect those entry points to Alexa.com chat, Instagram DMs, web chat, or email support. Publish a banner and auto‑reply explaining the change, with one‑tap paths to compliant channels. Use our migration playbooks: 12 Migration Playbooks and the 48‑hour checklist: Compliance Playbook.

E‑commerce examples you can copy

Consumables (CPG)

Intent: “Reorder 2 bags of dog food, grain‑free, delivery by Friday.” Page answers: SKU availability, shipping cutoff times, subscription discount, returns. CTA opens your cart with prefilled variant; Alexa+ summarizes ETA and cost.

Local services

Intent: “Book tire rotation near me, earliest slot.” Page shows real availability via Square, confirms price, and explains wait‑time policy. Assistant confirms appointment and sends a calendar invite.

Travel/hospitality

Intent: “Find a boutique hotel with EV charging and late checkout.” Page lists amenities, deposit rules, pet policy, and links to Expedia deep link filtered for those constraints.

Common pitfalls (and how to avoid them)

• Inconsistent names/hours: Your brand name or hours differ across your site and Yelp/Square/Expedia. Fix NAP consistency first.
• Missing confirmations: No explicit post‑booking next steps; add a short, scannable block.
• No analytics: Without UTMs/events, you can’t prove conversions. Instrument before launch.
• Fragmented policies: Assistants stall when answers are split across pages. Centralize FAQs per intent.

Build it faster with HireNinja

Want a done‑for‑you path? HireNinja wires Alexa+ intents to Square/Yelp/Expedia, ships assistant‑ready pages with structured data, and delivers dashboards to track assistant‑sourced bookings and deflections. Start here: pricing.