Google Business Agent Is Rolling Out — Run This 24‑Hour QA Checklist (With UCP, Alexa.com, and Lenovo Qira in Mind)

As of January 23, 2026, Google’s Business Agent is surfacing for eligible U.S. retailers in Merchant Center. Google’s UCP (Universal Commerce Protocol) is live, with partners like Shopify, Wayfair, Target, Walmart, Etsy. Meanwhile, Amazon’s Alexa.com brings Alexa+ to the web, and Lenovo debuted Qira across devices. Here’s a focused, founder‑friendly QA plan you can run this weekend.

TL;DR — The 5 things to do in the next 24 hours

1. Turn on and theme Business Agent in Merchant Center (where eligible). Ship a clear welcome line, three conversation starters, brand colors, and a support handoff link.
2. Run the 10‑prompt QA script below on product truth, fit/compatibility, shipping, returns, and policy edge cases.
3. Patch your data: fix thin PDPs, surface size charts and compatibility tables, and ensure schema and feed attributes are consistent.
4. Prep for UCP checkout and direct offers: enforce price parity and consent; don’t train agents to upsell unfairly.
5. Sanity‑check Alexa.com and Qira with the same prompts so your answers are coherent across surfaces.

1) Theme your Business Agent (10 minutes)

Google says Business Agent lets shoppers “chat with brands right on Search,” with customization for greeting, starters, and branding, and the ability to expand capabilities in the coming months. Start here:

• Merchant Center → Marketing → Business Agent (availability varies by account and eligibility).
• Write a 7–12 word welcome (“Hi — I can help with sizing, shipping, and returns.”).
• Add 3 conversation starters tied to your top friction points (e.g., “What size should I pick?”, “When will my order arrive?”, “Is this compatible with [model]?”).
• Set brand colors and support handoff (chat/email). Keep response tone consistent with your site.

Resources: Google’s announcement of Business Agent and UCP (Google Ads blog), background coverage (TechCrunch).

2) The 10‑prompt QA script (copy, paste, and test)

Open your Business Agent experience in Search, then run these. If an answer is wrong or vague, fix the source (PDP, policy page, or feed), not just the agent text.

1. Product fit/compatibility: “Is [SKU] compatible with [device/model/version]?”
2. Size & care: “I’m 5′9″, 170 lbs, prefer a relaxed fit — which size should I buy? How do I wash it?”
3. What’s in the box: “List every item included with [SKU] — and what’s not included.”
4. Shipping ETA by ZIP: “If I order to 94110 today before 2 p.m., when will it arrive? Show expedited options.”
5. Returns edge case: “If I used a promo code and the item is worn once, can I exchange or return?”
6. Warranty specifics: “What’s covered under warranty for [SKU]? Who pays return shipping?”
7. Availability variants: “Is the [color/size] in stock? If not, suggest the closest alternative.”
8. Bundle math: “Is it cheaper to buy the bundle or individual items? Show total with tax to 10001.”
9. Policy conflicts: “Your PDP says 30‑day returns, but policy page says 14 — which applies?”
10. Compliance: “What data do you use to answer my questions? Can I opt out?”

3) Patch the data (what to fix when answers fail)

Business Agent pulls from your website and feed. If answers are off, start here:

• Product detail pages: Add explicit “What’s included,” compatibility matrices, size/fit guidance, and care instructions. Use ordered lists and tables.
• Policy pages: Harmonize return, exchange, warranty, shipping cutoffs, and restocking fees. Eliminate contradictions.
• Structured data & feed: Align schema.org Product/Offer attributes (availability, color, size, GTIN/MPN) with your Merchant Center feed. Keep titles and key attributes consistent.
• Media & alt text: Caption size charts and diagrams so agents can quote them precisely.

Need a hands‑on checklist? See our Shopify playbook for endpoints, schema, and QA queries: The 48‑Hour Shopify Playbook.

4) Get UCP‑ready without breaking trust

UCP moves discovery closer to checkout across Search and Gemini. Before you flip anything on, align pricing and consent:

• Price parity: Keep AI‑surface prices equal to site prices. No “AI‑only” upcharges. Document exceptions (e.g., site‑only bundle).
• Transparent offers: If you use direct offers/discounts on AI surfaces, mirror them on‑site or clearly label the difference.
• Consent flows: If identity or payment tokens are shared via an agent, ensure you have an auditable consent trail.

Context: Google’s UCP announcement (Google) and independent coverage (TechCrunch). For a deeper policy stance, read our guide: Stop ‘Surveillance Pricing’ Before It Starts.

5) Sanity‑check Alexa.com and Lenovo Qira

The same product truths must hold everywhere your brand is agent‑visible:

• Alexa.com: Alexa+ is now accessible on the web via early access. Run the 10 prompts above and note where Alexa pulls conflicting details; patch the source page or feed. Background: Ars Technica.
• Lenovo Qira: As Qira lands across Lenovo and Motorola devices, verify how your brand data is summarized and whether device compatibility claims are accurate. Background: Lenovo StoryHub.

Cross‑surface drift is the fastest way to lose trust. One fix in your PDP or policy page should improve all agent answers.

Bonus: Instrumentation in one hour

• Label agent‑origin traffic: Use distinct UTMs for support handoffs and any linkbacks the agent provides.
• Keep a change log: Track which PDP/policy edits led to answer improvements; screenshot before/after agent replies.
• Define win metrics now: Deflection (questions answered), assisted revenue, refund rate post‑agent. Use our measurement guide: 2026 Agentic Commerce Metrics Playbook.

What’s next (and what to expect)

Google’s roadmap suggests more agent capabilities over the coming months (training from brand data, insights, and agentic checkout). UCP is the connective tissue for end‑to‑end shopping on AI surfaces; your edge will be data clarity + policy discipline. If your PDPs and policies are tight, agents sell better—with fewer surprises for your customers.

Need help? Hire an AI Ninja

If you want this checklist shipped for you—schema, feed cleanup, UCP readiness, QA scripts, and measurement—our team can do it on a fast track.

• Visit HireNinja
• Book a demo
• Or jump straight to our latest 72‑hour plan: UCP Is Live: A 72‑Hour Plan

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Editor’s note: This article reflects the state of rollouts as of January 23, 2026. We’ll update links and steps as Google, Amazon, and Lenovo ship new capabilities.